Grow Your Email List — Automatically
Building an email list is essential for marketing, but popups and forms feel pushy. Gamification captures emails in a fun, value-giving moment.
Email and SMS remain the highest-ROI channels in ecommerce because you own them outright — no algorithm or ad auction stands between you and your audience. But email list building is hard: standard newsletter popups, exit-intent popups, and 'subscribe for 10% off' forms feel intrusive, get dismissed in a second, and the addresses they do collect are often low-intent throwaways.
Gamification changes the value exchange. Instead of asking for an email and offering nothing in return until later, you tie the opt-in to a moment of genuine anticipation: the shopper plays a spin-the-wheel, scratch card, or other game, and entering their email is what unlocks the reward. Because they're already engaged and expect something exciting in return, opt-in rates climb well above a static form — and the subscribers you gain are motivated people who chose to play, not reluctant ones trying to dismiss a popup.
Prizo captures the contact at the moment of play and syncs it to your email platform, with native integrations for providers like SendGrid and Klaviyo so subscribers drop straight into your flows. You can also send game-completion emails that carry the reward itself, which lift open and click rates because the recipient genuinely wants what's inside. The outcome is steady list growth without the friction of nagging popups, built from shoppers who have already shown real intent.
How Prizo Solves This
- ✓Emails captured when customers play post-purchase games
- ✓SendGrid integration for delivery and tracking
- ✓Game completion emails with rewards drive opens and clicks
- ✓Klaviyo integration available for advanced flows
"Grow your email list and build your audience for future marketing — automatically. Prizo gave us a gamified experience without needing complex dev work."
Frequently Asked Questions
How does gamification grow my email list?
When customers play a post-purchase game, you can prompt them to enter their email to receive the reward or enter a draw. Because they're already engaged, opt-in rates are typically higher than with generic popups.
Where does the email go?
Prizo integrates with SendGrid, Klaviyo, and other providers so captured emails sync to your list. You can also use Shopify's customer data.
Can I send the reward by email?
Yes. Game completion emails that deliver the discount code or reward drive opens and clicks and remind the customer to use the offer.
Will this annoy customers?
No. The email is requested in context—they're playing and winning—so it feels like part of the experience rather than an interruption.
Can I capture SMS or phone numbers too?
Yes. You can collect phone numbers alongside or instead of email, which is useful for SMS marketing flows that often see even higher engagement than email.
Are the subscribers I capture good quality?
Yes. Because they actively chose to play and opt in to claim a reward, gamified subscribers tend to be more engaged than addresses collected through generic popups, leading to better open, click, and conversion rates.